Originated in Bastogne, Belgium, in just 2007, Ice-Watch has established itself as a leading fashion watch brand. Ice-Watch watches’low cost coupled with their quality and durability makes them great value for money. Now available in around 50 countries across the world, Ice-Watch has developed a large and ever expanding range of distinctive watches. Ranges such as Ice-Jelly, Sili Forever, Ice-Winter, Classic Fluo, And Classic Pastel, to name but a few, combine bright colours with a variety of casings and straps. Ice-Watch watches have also proven popular amongst celebrities, with stars such as The Saturdays and One Direction all seen wearing Ice-Watch watches, strengthening Ice-Watch’s position as a leading fashion watch brand.