UK luxury jewellery brand Links of London has been making beautifully crafted pieces and collections of jewellery for over 20 years. Originally a designer and producer of personalised cufflinks, the company saw the market for unique jewellery that was personal to the wearer and came up with the concept of bracelets that charms could be added to. A runaway success, the idea became a firm favourite with women worldwide, who loved being able to add charms that had a meaning to them. As the company's popularity has grown they have been able to expand their attention into new markets including a new collection of Links of London Watches which are available for both men and women with the chronograph style being particularly popular.
