Archive

June 2014

Celebrating 30 Years of the Breitling Chronomat

The Icon This year Breitling have celebrated the iconic 30th anniversary of the Chronomat, which aviation enthusiasts have coveted since its initial release.  The story of the Chronomat is an interesting one. History In the early 1980’s, the then owner of the Breitling brand, Earnest Schneider, whom had recently purchased the company from Willy Breitling, had closed in on securing the company’s first official sponsor. The Freece Tricolori. The Freece Tricolori are the Italian Air forces Acrobatics Team, and Earnest Schneider decided to create an entirely new aviation chronograph designed... Read More

An insight into Hublot, the 2014 FIFA World Cup Official Time-keeper.

The Time Has Come On the eve of the inaugural match of arguably the biggest sporting event in human history, we are going to take you on a brief tour of the events official time-keeper, Hublot. The world’s attention has been turned towards Brazil this summer, as it hosts the FIFA World Cup for just the 2nd time in over 60 years, and having the privilege of being an official sponsor for this event is a terrific achievement and an equally daunting task. However, if any brand is able to... Read More