Discover the latest releases showcased at Watches and Wonders Geneva 2026, where leading watchmakers present their newest creations and innovations. Held in Geneva from 14–20 April, the event brings together both established and emerging brands, highlighting exceptional craftsmanship, technical expertise, and contemporary design. Below, explore a curated selection of the newest models, featuring a blend of timeless styles and modern watchmaking advancements.

IWC Schaffhausen

Precision engineering meets timeless design

IWC Schaffhausen continues to push the boundaries of technical watchmaking, with new releases expected to blend robust performance, refined aesthetics, and signature aviation-inspired innovation.

OMEGA

Innovation rooted in heritage

OMEGA will unveil its latest advancements, combining cutting-edge materials and Master Chronometer precision with the iconic design language that has defined the brand for generations.

TUDOR

Bold, purposeful, and built for adventure

TUDOR introduces its newest creations with a focus on durability, contemporary styling, and exceptional value, continuing its evolution as a leader in modern tool watches.

BREITLING

Performance-driven design with a legacy in precision timing

Breitling is set to showcase its latest innovations, combining bold aesthetics with technical excellence inspired by aviation, land, and sea.

TAG HEUER

Avant-garde spirit meets sporting heritage

TAG Heuerprepares to unveil new timepieces that fuse cutting-edge technology with dynamic design, continuing its legacy at the forefront of precision timekeeping.

LONGINES

Elegance, tradition, and performance in perfect balance

Longineswill introduce refined new models that honour its rich heritage while embracing modern watchmaking craftsmanship and timeless sophistication.

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