G-Shock G-SQUAD GBA-950 SERIES

Take your training further with the G-SHOCK GBA-950, a sports-focused timepiece engineered to keep pace with active urban lifestyles.
 
Designed to support running, workouts and everyday performance, the GBA-950 pairs with your smartphone via Bluetooth® to deliver enhanced distance tracking, pace measurement and activity logging. Once calibrated using your phone's GPS, the watch can continue measuring pace independently, helping you stay focused on every session. Auto Lap functionality automatically records split times over set distances, while the dedicated app makes it easy to review training history and monitor progress.
 
A seamless one piece bezel and band construction provides exceptional durability, protecting the carbon fibre-reinforced resin case while delivering a sleek, integrated look. The flexible band design moves naturally with the wrist for lasting comfort, while the compact lug structure creates a sharper, more streamlined profile.
 
Developed in collaboration with OUTSENSE Inc., specialists in origami engineering, the innovative band structure uses carefully analysed fold patterns inspired by traditional Japanese paper folding techniques. The result is a uniquely contoured fit that keeps the watch securely positioned and comfortable throughout the day.
 
Key resin components across the case, bezel and band are made using bio-based materials, helping to reduce environmental impact without compromising strength or performance.
 
With reliable 2-year battery life, smartphone connectivity, step tracking, notification alerts and automatic time adjustment, the GBA-950 delivers practical functionality for both training and everyday life. Sport inspired and city ready, it's designed to support every step of your journey.
 
About Origami Engineering
 
Origami engineering applies the principles of traditional Japanese paper folding to modern design and product development. By translating complex fold structures into practical solutions, it enables innovative forms, enhanced flexibility and improved comfort in a variety of applications.